Market Research – Why It Should Be Considered Before/During Prior Art Search

An invention is a set of ideas and thoughts to ease the way people perform their daily tasks. An Inventor can be a business or an individual who has an objective behind the invention. A lot of money is required to present the invention to the world, thus, investors who find it interesting fund the R & D operations.

The invention process is very wide. There is no fix time when an invention is converted into useful products. It can take 5, 10 years or even more. The R & D department performs a series of operations one after another – describing the business vision, creating strategies, describing the R & D processes, identifying resources, and drafting designs. The R & D teams comprehensively study all areas of the invention, collect different ideas, which are then combined to build products and services. Thus, the research to development of invention comprises a wide range of processes, which need thousands or millions of dollars.

Patenting an invention

An invention is patented to prevent it from being theft by others. The inventor can restrict individuals and companies from using his/her invention for making or selling products during its life. When filing a patent application, the inventor needs to mention a set of claims, which he/she should choose carefully. So, it is recommended to know the market trends, new technologies, applications, etc. at the time of performing the R & D operations, which will help in getting great claims.

An invention can only be patented if it doesn’t contain any part of the previously patented technology and meet certain uniqueness standards. To find if your invention is already known or not, prior art search is conducted. The innovator can do prior art search on his/her own, or hire an expert for this purpose.

What is prior art search?

Prior art search can be defined as collecting information about the technologies associated with the invention. It’s main objective is to know whether the invention is patentable or not. Sources of prior art search include previous patents, filed patents, scientific reports, research papers, textbooks, newspapers, journals, and internet publications. There are many inventions that are never used in products and services, and these should also be considered during the patent filing process. On the internet, a wide range of tools are available that can help you conduct an efficient prior art search.

Prior art search can provide details about previous inventions in the field, new products and services, etc. It prevents reinventing the already existing inventions. With this, the R & D department can know the already existing technologies, and focus the activities, processes, and tasks to innovate them or research the new ones.

Know the market well before conducting prior art search

The main objective is to get the invention patented with broadest possible claims. Prior art search collects existing knowledge in the fields that belong to the invention. But, this is not enough. One should know the market and companies that are already working on the technologies the invention is based, which will help in choosing the right areas for R & D.

Patent filing is a broad process, and a little wrong move can convert into a big mistake. Thus, from planning to execution, every step should be put wisely. Before going for prior art search, it is important to know the markets in which the invention can bring revolution in, current market trends to focus on, activities of competitors, etc. All these details can be obtained through market research. Thus, it is recommended to conduct a market research first to know the technologies trending in the market.

Why market research?

Market research can help in proper utilization of all the elements of an invention. It provides comprehensive analysis of different markets associated with the invention, patent environment, and existing and future products. Thus, market research can add value to the research and development operations, making them more advanced.

There are many reasons why the inventor should consider market research before starting R & D operations and prior art search. Please have a look at them –

Detailed information about the markets:

Market research reports not only provide information about different markets that belong to the area of invention, but also tell the top active markets. Suppose, an invention can be used in manufacturing products in 10 different industries, out of which 7 are in the growing phase. Thus, there is need to spend extra time and money to obtain patents in these 7 industries to get maximum ROI. Thus, market research reports can suggest you the right industries to continue research and build products.

Competitor analysis:

To emerge as a leading player in the market, it is necessary to know the activities of competitors. With market research reports, the inventor can get in-depth understanding of his/her competitors, technologies they are working on, and their existing and upcoming products and services. Thus, the R & D department can broaden their research to the areas untouched by the competitors.

Helps in patent drafting:

Patent drafter is the person who can help you get a patent with great claims. With extensive knowledge of market trends, active industries, and customer needs, he can write broadest patent claims possible. Thus, with market research reports, your patent drafter can prepare a clear, accurate patent application, and your get a patent, which will have great market value, and you can earn a lot from it.

Top players:

Market research reports provide information about the top companies using the technologies similar to that of the invention. This makes easy to know how advanced the invention is, the technologies that can be innovated, and how to plan R & D processes. After obtaining the patent with significant claims, the inventor can contact the top companies for business partnerships or licensing.

Image Building – Social Grace For Your Personal Marketing Brand – Chapter One

Welcome to Chapter 1 of a 4 part article, designed to familiarise folk with the skills required to successfully negotiate a social event with aplomb and grace.

Good social grace is sweet and admirable when witnessed, envious folk will remain envious, and folk who have good values will always make a mental note and ensure a follow-up social invitation is forthcoming in the near future.

In society, a “bright sophomore” is a dream all parent’s harbor; social grace makes for the evolution and graduation to senior, a pleasant event in the life of a young and promising candidate.

The choice of a social gathering like a dinner or luncheon is made as a matter of choice due to numerous social demands placed on people at such events.

Getting Started

Social grace is the culmination of a set of rules that guide social behavior, commonly known as etiquette. When practicing accepted etiquette, it is not a sign of weakness or social ineptitude it is the supreme sign that humankind is destined to be the rulers and masters of this planet.

The Invitation to a Social Dinner or Luncheon Party

Your invitation should be in a hard copy or electronic mail format with the abbreviation RSVP printed or hand written at the bottom of the invitation. What does the abbreviation RSVP represent on an invitation?

RSVP or “Respondez sil vous plait” is a term of French origin, translated it simply means “please respond”; when responding one should never procrastinate, a speedy response is essential in order to facilitate the planning of a smooth social function.

Dress Code

Formal dress is the following:

o For woman a dinner dress, (below the knee) with a shawl and clutch handbag. Some circles call it a “black number”
o For men it is always a tuxedo or dinner dress, normally black and white.
o Semi-Formal dress will be the more appropriate afternoon wear, woman may wear a trouser suit and shortened skirt, and men are permitted to don a conventional two-piece suit, or tie and jacket. Please note no denim wear is ever appropriate.
o Casual Wear will be the same as semi-formal for both sexes, with the exclusion of a tie for men. Always carry a tie as many institutions insist on the wearing of a tie in order to gain entry.

Timing

What time is the recommended time to arrive for a dinner/luncheon party?

Your invitation always will give a recommended time of when to arrive for the function, the time is time normally expressed as (18h00 for 18h30), and is a clear indication that the window of arrival should be respected. Always arrive with a minimum of ten minutes to spare,(18h20) thus allowing you sufficient time to introduce yourself and your partner or spouse to the host and other esteemed guests.

Grand Entrance

When making your entrance into the function venue a recommendation is that the male will always walk on the right with his partner on his left, this tradition stems from the grand days of chivalry and knights. The right hand was always free to greet fellow knights by lifting of the visor and to defend the honor of a maiden with the drawing of a sword from its scabbard. Later years the military introduced salutation as a formal greeting and show of respect, today, it is mandatory in the military to salute with ones right hand.

The Foyer or Reception Area

On arrival at the function venue, you will find that the foyer or reception area for a formal function is where one is welcomed with an aperitif. In the modern era, Sherry is drunk and an alternative of fruit juice available for the teetotalers.

Proper social behavior is to collect your drink and move away as speedily as possible thus affording those arriving after you an opportunity of collecting their aperitif with little or no impediment.

Having arrived at our function, how should our behavior influence the function and all those present?

Summary

Following simple, social, “rules of engagement” makes for a comfortable and rewarding evening or afternoon of socializing.

Refinement of our youth is the responsibility of all adults and educators alike…

Read Chapter Two…The Rules For Introductions at Dinner and Social Gatherings…

Branding in Marketing – 5 Steps to Make Your Brand Marketing Soar Above the Competition

With the advent of Internet Marketing, branding in marketing is absolutely essential and not just for big corporations anymore. At best, you have 30 seconds to get your prospect to click on your image.

Is your brand attracting the kind of attention you want or does your brand leave your traffic snoozing because it looks indistinguishable from every other brand out there?

If your brand is less than exciting, don’t worry. I’m going to share with you five steps that will help your company brand soar above the competition.

5 Steps to Make Your Brand Marketing Soar Above the Competition

Step 1) Make sure your brand represents the essence of who you are.

Your brand should accurately reflect your company’s reason for existence. Call this your mission, your vision, your Unique Selling Proposition.

Whatever you call it, the more clarity you have on why you are in business, the more your brand will accurately portray the essence of who you are as a company.

The result? You will increase your name recognition and brand awareness. If who you are is reflected accurately in your business image, your prospects will be naturally attracted to your brand and ultimately the products or services you are offering, which will increase your bottom line. Further, congruence between image and essence translates to customer trust and loyalty.

In other words, your brand delivers what you promise. When your brand does not accurately reflect your business, your prospects may feel jipped. LIke you overpromised and underdelivered. You do not want your brand reflecting this bad business modus operandi!

Step 2) Make sure your brand is specifically tailored to your target market.

When you aim at nothing, you will hit nothing. You need to completely understand the customers or clients you are trying to reach. The more detailed description you have of your ideal client, the better your brand will be, the more magnetic your brand will be.

You cannot be all things to all people. That is impossible. Instead, find your niche and research this niche thoroughly.

Don’t know where to start? Often, the best place to start is an audience for whom you have an affinity. One that you can relate to.

Are you a mother? Then market to moms!

Are you passionate about real estate? Market to fellow realtors!

Do you love animals? Then market to fellow animal lovers!

I think you get the idea. Whatever market you choose, outline specific details like education level, geographic location, gender, marital status, income level, interests, etc.

Keep this in mind when developing your brand. If you need to, cut out a picture that encapsulates your target market and stick it to your computer monitor. Never forget WHO you are in business for!

Because when you remember your target audience in your branding, your marketing is more effective. You will reach the specific people who are interested in your product or service and your profits will soar!

Step 3) Make sure your brand does not come across as amateurish.

Do it yourself logos and “custom” designs are a dime a dozen. But buyer beware! A cookie cutter logo may not do your company justice! And it may look, in fact, amateurish.

When your brand does not come across as professional, it shows to your prospects that you do not treat your business seriously. And if you do not treat your business seriously, then what does that mean about your product or service and the customer service that comes with that product or service?

A cheap brand comes across as just that–cheap. And cheap brands are indistinguishable from the competition, which means your brand gets left in the dust.

Don’t let that happen to you. If you want to design your logo yourself or buy a stock logo, at least do research on what makes an effective image and what makes a cheap image. Do your homework and your brand will soar above the competition!

Step 4) Make sure you include a photograph of yourself in your branding to convey trust.

Today’s marketing is relational. The Internet is vastly anonymous and your prospects are scared of scams. Your prospects may also be tired of corporations “running the show” and prefer to work with someone real, down to earth.

Including a photograph of yourself with your brand will help build trust with your prospects.

But make sure it is a good photograph! It may be worth the investment to hire a professional photographer. If you decide not to hire a photographer, at least make sure you find a person you trust to take your photograph.

Like a logo, a cheap photograph translates to a worthless product or service. Your customers will not be drawn to your page and you will be again left in the dust behind your competition.

Step 5) Make sure you apply your brand consistently across all mediums.

Applying your brand consistently or the same to your business cards to your website to your email marketing to your social marketing will increase your brand awareness and name recognition.

You want your prospect, when they click on a banner to your website, to instantly be able to recognize your page as the same entity.

Or when a prospect clicks on your landing page for your ezine offer, you want that ezine to have consistent branding with that web page. Otherwise, your new subscriber will unsubscribe you because they don’t remember you!

Remember, it takes at least seven exposures of a product or service to make a sale. So building a consistent brand across all mediums is building a brand awareness that will result in more leads and more sales. It is also building trust. It shows your prospects that you are serious about your business and they can depend on your product or service to solve their particular problems. And when your prospects feel like you can solve their problems, your profits will soar and your competition be left in the dust!

Practice these steps above and you will find that your prospects aren’t snoozing anymore at your images, but instead, your brand sizzles, soaring above your competition and resulting in a better bottom line!