Image Building – Social Grace For Your Personal Marketing Brand – Chapter Two

Welcome back, to continue our series on Social Training, our departure point will once again focus on the social dinner/luncheon.

Introductions are at the best of times a clumsy and an uncomfortable exercise.

Our own warped common sense at times dictates that we attempt to avoid stumbling through it as speedily and as humbly as possible.

There are simple rules one should follow with regard to social introductions.

Social Introductions

Consider an introduction as an opportunity to place your own personal brand firmly on the map, be proud of who and what you are, stand upright, chin out stomach in and chest out, it helps if one is smiling, not the Cheshire cat variety, a small comfortable smile is sufficient.

What is the correct social etiquette or protocol regarding introduction?

VIP guests and officials enjoy the privilege of being introduced to the other guests present at the function. An official may include company bosses and directors.

1. Your introduction to a Director, State Governor, a Senator, or Minister of State.

i. Social protocol is that one should always introduce yourself to the senior person or dignitary; the dignitaries concerned are normally briefed as to who you are by an aide, or alternatively by the host. You do all the talking.

“Senator Smith I am John Paul Jones and am honored and pleased to meet you madam”

2. Social protocol dictates that the Senator in turn has the privilege of being introduced to your wife or partner by exclamation of the following; “Senator Smith; please permit me to introduce my wife Anne”, then turn to your wife.

ii. “Anne meet the Honorable Senator Smith”

3. With social introductions, there is one standard exemption to social protocol. When ones spouse is visibly pregnant (visible swelling), she is thus carrying life, the normal social roles then become reversed and the Senator is consequently relegated socially and has the honor of meeting a woman whom is guaranteeing the continuation of humankind.

iii. ‘Senator Smith, meet my wife Anne”, “Anne the honorable Senator Smith”

The Bar Area

Social behavior in the bar is elementary and follows strict protocols.

  1. Never crowd around the bar counter, place your request and move away as speedily as possible.
  2. All ladies present including those not in your direct company must be served or attended to first, as a male it is your social duty to attend to this protocol, this may include the ladies not connected to you or your immediate social circle.
  3. Never converse socially with a bottle and glass in your hand, pour your drink speedily, place the empty bottle or container on a side- table, or counter, and then one is free to join a conversation.
  4. The same protocol applies to smoking, one cannot smoke and pose with a drink in your hand, you smoke without clutching a drink and one drinks without smoking, one hand is always free.
  5. Mingle with fellow guests, marketers will describe it as “covering a room” or “networking”
  6. Topics considered a social taboo are, woman, politics, and religion.
  7. Never leave the bar area with a drink in your hand, never gulp it down to avoid wastage, this practice raises eyebrows.
  8. Check for a visible table plan in the bar or reception area displaying where you will be seated for the duration of that dinner or luncheon.
  9. A gong should sound as the call to assemble at the dinner or luncheon table.
  10. Leave the bar area in an orderly and reserved manner, manners play an important role during this exercise, women first always!

Introductions are an important part of every day life…

Having negotiated the mine field of an uncomfortable entry to a social gathering our candidates are ready for the dining room.

Please read Chapter 3 for a comprehensive guide to dining room protocol…